Meet Bob Larschan, Co-Owner of A Better Solution Insurance Services.  

Bob and his wife, Linda, were High School sweethearts and have been blissfully married since 1971. In 1974, they decided to leave the cold winters of New York behind and relocated to Florida. Shortly after moving, Linda at the young age of 26, lost her vision and was later diagnosed with Multiple Sclerosis. With her new diagnosis came unexpected and vast medical bills that their current health insurance policy was not covering. Bob began searching for a new policy with better coverage that would protect them financially, and it was during this time that he fell in love with the insurance industry. Determined to help others so they would not go through the same hardship they had, Bob became a licensed Insurance Agent and dedicated his time to helping others protect not only their health – but also their financial security.

For more than 45 years, Bob has been assisting the Treasure Coast community with their individual health and life insurance needs, all with a high focus on customer service. Bob specializes in Employee/Employer benefits and group plans.

Today, A Better Solution Insurance Services has 4 office locations and provides services to clients across 3 counties. Each location is staffed with Agents who share the same passion and ideals as Bob – helping Individuals and Businesses with their insurance needs, providing financial security, and delivering the highest quality of customer service.

Bob and Linda reside on the Treasure Coast. They have raised two amazing daughters – Danielle and Michelle, both who work alongside Bob at ABS. He is also the proud Grandfather of 3 and loves to spend his free time surrounded by his family.

Please contact Bob Larschan at

Meet Danielle Larschan, Co-Owner of A Better Solution Insurance Services.  

Danielle was born and raised in Port St. Lucie and has her Bachelor’s Degree from Florida State University. She has been an owner and Vice President of A Better Solution Insurance Services since inception.  She manages many of the daily aspects of the business as well as the administration of our group business.  Before starting A Better Solution Insurance Services with Bob, she was involved in the recreation field where she ran the county teen program putting on county wide events, as well as being a leader of children’s programs to include after school programs and summer camps for Martin County.

Danielle has a son, and they are always on the go! They are two peas in a pod!  She and her son are huge Disney fans who love all sports, hiking, and staying active in the outdoors. They also love to play board games, do crafts, and decorate for all the holiday seasons.  In her free time, Danielle is actively involved at her son’s school and coaches his extracurricular sports teams.

Meet Michelle Keats, Co-Owner of A Better Solution Insurance Services.  

Michelle is the youngest of Bob’s two daughters. She is a Port St. Lucie native and attended Lincoln Park Academy High School. Michelle continued her studies at the University of Central Florida where she attained her Bachelor’s Degree in Business Administration. Following graduation, Michelle worked as a successful Financial Planner for a Fortune 500 Company. In 2012, Michelle joined the family business and is responsible for overseeing key business and financial operations. In addition to her executive responsibilities, Michelle is a licensed insurance agent and is passionate about helping her clients establish financial security.

Michelle is married to her college sweetheart and together they have a daughter and son. As a family, they love to travel, explore the outdoors, and spend time with their families. Both children keep a busy schedule and are involved in a variety of extra-curricular activities. Michelle spends her evenings cheering on their sports teams, attending music lessons and Girl Scout meetings.

Giving back to the community has always been important to Michelle. Over the years she has belonged to a variety of service organizations and mentor programs. In addition to being a long-time Girl Scout Troop Leader and volunteer, Michelle regularly volunteers at her children’s school.

Please contact Michelle Keats at

Memberships & Alliances

Indian River County Chamber of Commerce
Stuart/Martin County Chamber of Commerce
St. Lucie County Chamber of Commerce
Community Services Alliance
Vero Beach Christian Business Association

Contact Us Today

Call: 772-257-8600


Hours of Operation:

Monday-Friday: 9AM – 5PM

Evenings: By Appointment Only

Saturday: By Appointment Only

Sunday: Closed

Our Agents are licensed with the Florida Department of Financial Services

Blue Cross Blue Shield of Florida/Florida Blue. (PRNewsFoto/Florida Blue)

Health Insurance Agencies in Port St. Lucie

A Better Solution Insurance Services does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.