a better solution – Bob Larschan

Meet Bob Larschan, Co-Owner of A Better Solution Insurance Services

Bob and his beloved wife, Linda, were high school sweethearts who shared 53 wonderful years of marriage before her passing in March 2025. In 1974, they made the life-changing decision to leave the cold winters of New York behind and settle in Florida. Shortly after the move, Linda—at just 26 years old—lost her vision and was later diagnosed with Multiple Sclerosis. The diagnosis brought a wave of unexpected and overwhelming medical expenses, much of which their existing health insurance did not cover.

Motivated by a desire to protect his family and prevent others from facing similar hardships, Bob began researching better insurance options. It was during this time that he discovered his passion for the insurance industry. He became a licensed insurance agent, dedicated to helping others secure their health and financial well-being.

For over 45 years, Bob has served the Treasure Coast community with integrity and compassion, specializing in individual health and life insurance as well as employee/employer benefits and group plans. His unwavering commitment to client service has built a legacy of trust and excellence.

Today, A Better Solution Insurance Services has grown to four office locations, serving clients throughout the Treasure Coast and surrounding areas. Each office is staffed by agents who embody Bob’s core values—delivering exceptional service, offering expert guidance, and ensuring financial peace of mind for both individuals and businesses.

Bob continues to reside on the Treasure Coast, where he and Linda raised their two daughters, Danielle and Michelle—both of whom now proudly work alongside him at ABS. A devoted family man, Bob cherishes time spent with his three grandchildren and finds joy in being surrounded by the people he loves most.

Please contact Bob Larschan at

bob@abettersolutionins.com

Meet Danielle Larschan, Co-Owner of A Better Solution Insurance Services

Danielle was born and raised in Port St. Lucie and has her Bachelor’s Degree from Florida State University. She has been an owner and Vice President of A Better Solution Insurance Services since inception.  She manages many of the daily aspects of the business as well as the administration of our group business.  Before starting A Better Solution Insurance Services with Bob, she was involved in the recreation field where she ran the county teen program putting on county wide events, as well as being a leader of children’s programs to include after school programs and summer camps for Martin County.

Danielle has a son, and they are always on the go! They are two peas in a pod!  She and her son are huge Disney fans who love all sports, hiking, and staying active in the outdoors. They also love to play board games, do crafts, and decorate for all the holiday seasons.  In her free time, Danielle is actively involved at her son’s school and coaches his extracurricular sports teams.

a better solution – Bob Larschan

Meet Michelle Larschan Keats, Co-Owner of A Better Solution Insurance Services

Michelle Larschan Keats is the youngest of Bob’s two daughters and a proud Port St. Lucie native. She graduated from Lincoln Park Academy High School and went on to earn her Bachelor’s Degree in Business Administration from the University of Central Florida. After college, Michelle began her career as a Financial Planner with a Fortune 500 company, where she gained valuable experience and built a reputation for excellence.

In 2012, Michelle joined the family business, where she now plays a pivotal role in managing core business and financial operations. As a licensed insurance agent, Michelle is passionate about helping individuals and families build financial security and peace of mind.

Michelle is married to her college sweetheart, and together they have a daughter and a son. As a family, they enjoy traveling, spending time outdoors, and spending time with family. With two active children involved in a variety of extracurriculars, Michelle spends many of her evenings cheering from the sidelines, attending music lessons, and leading Girl Scout meetings.

Deeply committed to giving back, Michelle has been involved in numerous community service and mentorship programs. She is a long-time Girl Scout Troop Leader, a regular volunteer at her children’s school, and an active supporter of causes that promote youth development and education.

Please contact Michelle Larschan Keats at

Michelle@abettersolutionins.com

Memberships & Alliances

Indian River County Chamber of Commerce
Stuart/Martin County Chamber of Commerce
St. Lucie County Chamber of Commerce
Community Services Alliance
Vero Beach Christian Business Association

Contact Us Today

Call: 772-257-8600

Email: Info@ABetterSolutionIns.com

Hours of Operation:

Monday-Friday: 9AM – 5PM

Evenings: By Appointment Only

Saturday: By Appointment Only

Sunday: Closed

Our Agents are licensed with the Florida Department of Financial Services

Health Insurance Agencies in Port St. Lucie

A Better Solution Insurance Services does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.