Michelle Larschan Keats is the youngest of Bob’s two daughters and a proud Port St. Lucie native. She graduated from Lincoln Park Academy High School and went on to earn her Bachelor’s Degree in Business Administration from the University of Central Florida. After college, Michelle began her career as a Financial Planner with a Fortune 500 company, where she gained valuable experience and built a reputation for excellence.
In 2012, Michelle joined the family business, where she now plays a pivotal role in managing core business and financial operations. As a licensed insurance agent, Michelle is passionate about helping individuals and families build financial security and peace of mind.
Michelle is married to her college sweetheart, and together they have a daughter and a son. As a family, they enjoy traveling, spending time outdoors, and spending time with family. With two active children involved in a variety of extracurriculars, Michelle spends many of her evenings cheering from the sidelines, attending music lessons, and leading Girl Scout meetings.
Deeply committed to giving back, Michelle has been involved in numerous community service and mentorship programs. She is a long-time Girl Scout Troop Leader, a regular volunteer at her children’s school, and an active supporter of causes that promote youth development and education.